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  • Champ de Goa Feni Lemon & Chilli: Goa’s Next Big Spirit
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Champ de Goa Feni Lemon & Chilli: Goa’s Next Big Spirit

startupexpress.in November 14, 2025
Champ de Goa Feni

Champ de Goa ‘Lemon & Chilli’ Feni: Is This the Next Tequila? Unlock the Secret!

Hola! Champ de Goa is rewriting the story of Goa’s iconic heritage spirit with its refreshing and innovative take on Feni. Often described as the “Champagne of Goa,” Feni is an indigenous liquor crafted from cashew fruit, deeply rooted in Goan culture and tradition. With Champ de Goa’s latest creation — the vibrant Lemon & Chilli Cashew Feni — the classic local drink gets a modern tropical twist that is catching global attention.

Champ de Goa celebrates the magic of cashew-based Feni, blending Goa’s 500-year-old heritage with contemporary flavours that feel playful, refreshing and bold. The drink stays true to its natural origins, offering a carefully crafted profile designed to elevate any cocktail experience. It’s no surprise that industry experts are taking notice.

“This is a lovely boozy drink — incredible Lemon & Chilli Feni,” says Dr. Mohan Krishna Balivada, founder of the globally acclaimed Cheers Group and the world’s first alco-bev marketing doctorate. Coming from the house of Cheers, a Goa-based group with over 250 international awards, Champ de Goa Feni represents top-tier craftsmanship and a deep understanding of flavour innovation.

Ashwin Balivada, CEO of Cheers Group and a Cambridge University Business Management graduate, adds, “Lemon and Chilli are a perfect combination — classic, exciting and sensorial. Stir it up and cool yourself down with Champ de Goa Lemon & Chilli Feni.” The company continues to champion responsible drinking with its constant reminder: Don’t Drink and Drive.

Feni itself holds a prestigious place in the world of spirits. In 2009, it was officially granted Geographical Indication (GI) status, placing it alongside renowned regional spirits like Champagne, Mezcal and Scotch. Its origins trace back to the 1500s when Portuguese settlers introduced cashew trees to Goa. Since then, the region has remained the only place in the world where cashew apples are transformed into liquor using traditional, time-honoured techniques.

Champ de Goa’s Lemon & Chilli Feni elevates this heritage with a modern, nuanced flavour profile that appeals to today’s party enthusiasts and cocktail lovers. It offers depth, zing and a tropical punch that sets it apart from mainstream spirits — prompting many to wonder if Feni could soon stand shoulder-to-shoulder with global favourites like tequila.

Priced at just ₹900 in Goa for a 750 ml bottle, the product brings an affordable yet luxurious experience. Its cosmetic-style international bottle design makes it visually striking, perfect for gifting and celebrations.

A true blend of culture, craft and contemporary flavour — Champ de Goa Lemon & Chilli Feni is poised to take Goan spirits to the world stage.

Sip responsibly. Don’t Drink & Drive!

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